Send to a Friend

Mimishu1995's avatar

Am I the only one who is disgusted by this kind of advertising?

Asked by Mimishu1995 (23629points) August 30th, 2020

Recently I noticed a weird trend in advertising in my country. Imagine you stumble upon a 8-minute video titled something like “A Case of an Unfortunate Cheater”. It looks like an interesting short film so you watch it. The film is about a private detective trying to find a missing husband. The detective and the wife follow the leads and come to an amusement park. After a long while looking all over the place, they finally finds the husband, who reveals that he was so immense in the beauty of the park that he got lost. Everyone is overjoyed and they decided to spend the rest of their time exploring the park. That is when you realize… that the entire video is actually an ad for the amusement park. You just spent 8 minutes watching an ad without knowing it.

At first it was just big companies who used this tactic, and it was done very sparingly. But soon other people caught on that and started doing the same thing on their own. And that includes people that shouldn’t be doing it like webcomic authors or Youtube creators. Suddenly you get to read a “relatable” comic strip and your favorite character is advertising for an app. The ads also get sneakier, like a 4-minute video about a love triangle that reveals itself to be an ad for an Internet provider out of the blue in the end.

But the thing that disgusts me the most is an ad disguising as a long-running story, run by a comic series for children. So the people behind that particular franchise are selling this board game, and they think it would be a good idea to make a story associated with the board game that uses the comic characters to advertise the game. Over 90% of each issue since the board game went on sale is for that ad-story thing, which has been running for multiple chapters by now. It’s bad enough when those misleading ads are for adult products, but these people are targeting young children who have zero knowledge of how advertising works. What’s worse, unlike the other ads when you know when they will end, this ad just doesn’t stop and any kid who gets a hand on the comic will be exposed to the ad no matter what.

I don’t know if this kind of advertising method is a thing in the US, and I don’t know what they call it. Do they use the same tactic in the US too?

Using Fluther

or

Using Email

Separate multiple emails with commas.
We’ll only use these emails for this message.