What exactly is this website (details inside)

So these days I have been playing an Android game. I sometimes choose to watch ads to earn more money in the game. And among the mundane ads for mundane products, I came across an ad for this website. The ad is nothing but a bunch of flickering images and a bunch of people saying “what is this” again and again. The ad ends with the name of the website, along with the line “what is cool to you” but at first I didn’t realize that was the name of the website because it was just a strange name for a website. You can view the ad on the website.

I put the name on Google but there was absolutely no result. The only way I could see the website was to click on the ad. And the website is even stranger. It wants me to type in a form to talk about something that I “think is very cool”. There are spaces for my name, my country, my message, and some tags to choose from, and that’s it. They have a link for their FB page and Instagram page, but those pages are just as cryptic as the ad and the website. There is absolutely no information on what the website is really about and what they are trying to sell.

I’m really confused. The fact that it appears in my game over and over again means that they have put money into it to let the ad be visible. But what exactly are they trying to accomplish here? There is nothing to sell, and I don’t know what the website is about, and also the website is so obscure the only way to gain access to it is by clicking on an ad in a random video game. What do you think?