General Question

johnprince's avatar

The efficiencies of our email campaigns are too low. Can someone suggest a good solution to increase its efficiency?

Asked by johnprince (1points) February 6th, 2009
Observing members: 0 Composing members: 0

8 Answers

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damien's avatar

That’s a really abstract question with no details. We couldn’t really give you any good advice without knowing about your campaign.

If you really want to improve it, you might consider paying a marketing strategist to look through it and help.

AlfredaPrufrock's avatar

I agree with damien; we need details.

fireside's avatar

I assume that this was just spam, so I’m just going to point out that there are a lot of things that need to be taken into account.

cwilbur's avatar

The obvious thing is to target only people who have expressed an interest in your product. This means double opt-in lists—people have to actually do something to get on your mailing list, and the first message they receive is a note saying, “Hey, you’ve just subscribed to our list, are you sure you want to do this?”—and if they don’t reply in the clear affirmative, they don’t wind up on the list.

AlfredaPrufrock's avatar

Perhaps not being able to write a question with sufficient information explains what’s wrong with the e-mail campaign…

fireside's avatar

@AlfredaPrufrock – I’m sure Answer #1 up there had the rest of the explanatory details and a hyperlink over to a company who might be able to help.

too bad it was removed….

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