General Question

La_chica_gomela's avatar

What is this marketing term?

Asked by La_chica_gomela (12495 points ) April 20th, 2009

Okay, there’s one term, “Sales penetration”, that means: “Extent to which total market potential has been realised, i.e. the proportion of people in that market who have become users or consumers of a product or service.”

and there’s another term that means, the extent to which a given user is bought in to the product.

“A consumer who buys 5 flibble bobbles per week has a higher level of ________ than a consumer who buys only 2”

What is that gosh danged word that goes in the blank?? I can’t think of it, and no (in advance), this isn’t a question on my homework.

Please, no guesses. It’s a real term, and you either know what it is or you don’t.

Thanks in advance!

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8 Answers

AlfredaPrufrock's avatar

brand loyalty

La_chica_gomela's avatar

No, this is a term that refers to their actual buying of the good. A customer could have high brand loyalty, but not have a need to purchase the product heavily. For example, if I loved Honda and bought only Hondas, and never any other car, but I only bought 2 of them in 5 years, I would have higher brand loyalty, but lower ___________ with regards to Honda, than someone who bought 3 Hondas and 2 Toyotas in 5 years.

It’s basically a fancy word for product consumption.

gailcalled's avatar

Fiscal irresponsibility

Financial OCD

Bad credit

Hobby limitation

La_chica_gomela's avatar

Oh, I finally found it in my textbook. It was share of customer. Fluther, you suck at marketing – sorry to say. Six guesses and they were all wrong.

fireside's avatar

The consumer can’t have “share of customer” or “share of mind”
That would be the merchant/manufacturer that has “share of customer” or “share of mind”

You asked it wrong.
Back to the books!

Yetanotheruser's avatar

@fireside the consumer is a “share of customer”

fireside's avatar

@Yetanotheruser – that’s what I mean. Given the question as posed, “Brand loyalty” works best.

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