Why does Subway* use kids voices for adults in their commercials?

To get your attention. Apparently, it worked.

That it did.

It throws you a curve ball and makes you pay attention. You’re expecting one thing and another happens so you watch the commercial.

Yes, as someone in media, anything that gets your attention is successful….even if a little odd. I actually really like those spots except I want to tell those girls they’re rude taking that guys sandwiches like that. :)

Because it’s so cute.

It is to portray our inner demanding child, perhaps. The hungry one, who needs food now. I know that’s the case with the snickers commercials. Not sure about Subway, since I haven’t seen them, but I suspect it could be the same thing.

Because the sight of their subs is supposed to bring out the kid in you.

Because kids “get away” with stealing food and stuff that adults can’t get away with. Their behavior is childish so they have to put a childish aura around it.