General Question

metadog's avatar

How does a clothing company use one model photo for endless clothing options?

Asked by metadog (378points) June 7th, 2016

When you look at Under Armour’s site (or most other clothing sites), it looks like they have one photo of a model, then they put dozens of different clothing items on him. Clearly it is the same face (expression) and head, the body is always in the same position/shape. They couldn’t be reposing this guy over and over. Is that all Photoshop? Or is there some kind of special software that the clothing industry uses? Are they using a mannequin, or something? They do a great job of making the photos look like the model is actually wearing the outfit. You are hard pressed to find signs of retouching.

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5 Answers

ragingloli's avatar

Could be that the clothing itself is all CG, and the model is actually only wearing underwear.

jca's avatar

Many photos on Walmart are the same way – same model, same pose, same shadows, different clothing.

Lightlyseared's avatar

Probably a combination of Photoshop and a well organised shoot (same pose and camera/studio setup between changes) to reduce the amount of Photoshopping required.

SmartAZ's avatar

I’m guessing: they put the clothes on a dummy the same size as the model. Then they shoot the model in the same pose as the dummy.

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