General Question

chromaBYTE's avatar

Is more money spent per minute on a large-scale advertisement or a blockbuster film?

Asked by chromaBYTE (652points) August 21st, 2008

Considering that most TV adverts only run for approximately 30 seconds, and blockbuster movies a couple of hours.
This is for a major english project on advertising, and I couldn’t find any statistics online.

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2 Answers

jballou's avatar

There are way too many variables involved to really directly compare the two. I would suggest looking at movie budgets if you want to get a rudimentary idea of how much it costs to produce a “blockbuster” film. I think the general idea is about a $75 million dollar budget, give or take. Divide that by 120 minutes, there’s your “dollars per minute” answer, but that doesn’t take into account any of actual time spent creating the movie. Writing, pre-production, post-production all cost money as well, not just filming. That’s just the very tippy top of the iceberg of the immense amount of variables you have to deal with in trying to discern any sort of meaningful figures.

If you have any accountant friends, maybe you can approach it from a more technical angle, only comparing a specific type of budget item or something, otherwise all you’ll really end up with is a gross generalization with no real-world correlation.

phred78's avatar

How many channels? How many times per day? Prime time?

And the blockbuster movie, are you talking about production costs?

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