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Sneki95's avatar

How to get a sponsor?

Asked by Sneki95 (7017points) April 29th, 2017

My university professors have an issue.

There’s this very important cultural institution. It’s the oldest one we have. It keeps almost all the cultural heritage of our country and culture. Lots of my uni professors work there and give their best to keep and preserve the wealth kept in that place.

There are a lot of different projects started in that regard, but all of them, as well as the institution itself, are in a trouble.
There is barely to no money to keep the institution afloat and all the very important projects going. The state does not fund at all, people are scraping what they can from their pockets to keep the thing going.

I wanted to help out and asked to volunteer, but my professor tried to talk me out of it, with an explanation that she doesn’t want to make the students work for no prize, since the volunteering includes a lot of physical work and it does not guarantee any job or anything, and no one has the money to hire the workforce.

So, if I can’t help it myself, I was wondering; how to get the people who would be willing to give money to the institution to work and pay for the projects running in there?
Do you have any ideas? I have the good will, but not an idea on how to make it work.

Not to mention this is a cultural problem. It’s not about curing cancer or whatever, but transcribing old scriptures and making dictionaries and all that “useless” stuff.

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11 Answers

Hawaii_Jake's avatar

What country are you in?

janbb's avatar

Possibly you and friends could organize some kind of fund raiser or benefit for the institution or start a letter writing campaign to the government or some mucky mucks.

Unofficial_Member's avatar

Businesses will only sponsor your cause if they think they can be benefited from it one way or another, no freebies, that’s just how it goes. The minimum requirement to get a sponsor is to do advertisement for them, particularly on-field product/service promotion in your case. Is this cultural heritage thing is on par with your country’s national treasure? Or is it just experimental/unverified heritage? If it’s really and truely important then your country’s government would’ve had set a protective rules for it or at least they’ll have had included such thing in national museum.

One thing in mind, though, is that whatever sponsor you can get won’t do much in the long run. After the projects had ended the sponsors will also cease their support. Maintaining a cultural institution will require recurring expenses. The best thing that can be done is to implore that your university will adopt these cultural heritages in to their premises, which can then benefit the lecturers and students with associated curricular subject. Private university earn their money from student fees while government university is funded by government, either way, they should be able to support a few extra things. You can’t do this alone but you can certainly rally a bunch of professors and students to write a petition for your university to adopt these cultural heritages.

Espiritus_Corvus's avatar

What we do in the US when the gov. doesn’t fund these things is we go to the largest corporations in the land and beg, guilt trip, cajole, charm, and button hole continuously until we get the funding. In return, the corporations get loud honorable mention as sponsors by plastering their logos and which projects they funded on the sponsors page in your literature, guidebooks, so they can tout their interest in preserving culture, patriotism in their own literature and improve their image among the population.

This is done by letter writing describing specific projects that they might want to fund, visits to corporate offices, benefit dinners attended by a mix of government officials and corporate heads (so they can network their own projects among officials), etc. For instance, you make sure a government department head is sitting near corporate heads that could be mutually beneficial to each other. If asked, these people may tell you who they would like to sit next to. Make it worth their while. Contacts are gold, and these people will pay gold for introductions to each other.

These dinners must be first class affairs. To get the money to hold them, you could first hold smaller benefits and fairs, traditional dances and music by people in regional costumes, playing traditional musical instruments, give tours of parts of the institution for admission, teaching the people about their history and heritage and display those things most important to them. Crowd pleasers. Show them what you are doing to preserve their heritage. Get vendors to donate their food labor and allow them to use you as an advertising vehicle.

Appeal to the newspapers, TV and other media to get news items and free ads for your institution and your events. Make it exciting and make it easy for them to do this. Consult a PR firm and get them to donate their consultation. Research your local, county and federal tax code to see if these companies get any tax deferments for helping your institution out. Point out that this is the way it is done in other places and be prepared to back that up with hard evidence.

Convince them that, for now anyway, it would be more beneficial—as to advertsing and being an official sponsor—that diverting this money to you is their patriotic duty, because you are in trouble. Make the big event an annual event. Make it bigger every year—start a tradition.

Be passionate. Everybody loves a true believer. If this institution is as important as you say, it will sell itself after the awareness hits the public. But you have to get the word out there and couple it with what the world would be like if this cultural history lost its home and professional curators. True passion is contagious.

And there are good jobs at the end of the tunnel. Get this down, network, accumulate your contacts among business and government leaders and you will become a valued fund raiser. People with these skills and contacts are badly needed when they are good at it and it can even lead to positions in the ministry of culture, tourism and even the foreign departments. Everybody needs an unabashed schmoozer. Everybody and every institution can use the successful ones. Everyone likes good PR and down deep want to do something good for their country. All you have to do is loosen their pockets and show them the invaluable benefits they will reap. You treat them like kings in a first class hotel.

In the U.S. our Smithsonian Institution was once in trouble under funding cuts under President George Bush. Sr. who was big on cutting government financial obligations in favor of corporate sponsorship. I was a newly licensed med-surg nurse, didn’t know my ass from a hole in the ground, working the floor in a hospital owned by a Florida corporation that also owned a few hospitals at the time which had made a major donation to the cause and received some airline tickets and invitations to a dinner held in the Smithsonian Institution’s oldest building, the beautiful National Museum of Natural History on the Washington Mall where all the big presidential monuments are, just down the street from the White House. Among the doctors sent, the corporation wanted a few floor nurses to represent and I drew the long stick in med-surg dept. LOL.

We were flown into DC, picked up in stretch limos, served this amazing five course dinner with great wines in candlelight in the vast Jurassic Hall under towering palms and vaulted ceilings. It was beautiful and delightfully spooky. Ten feet above my table hovered the head of a huge, completed triceratops skeleton.

I sat between two doctors, one of whom was Dr. Paul Farmer of Harvard and Tufts Universities, who began and developed Partners In Health out of Boston, a non-governmental social justice and health care organization with AIDS clinics in Haiti and Medical Assistance Disaster Teams that responded all over the globe. Turns out he was a Florida boy, from a small town just north of where I came from.

I spent almost the whole night listening to one of the brightest, most fascinating, passionate medical people I]ve met before or since. While everyone else was taking the midnight tour upstairs to see the Hope Diamond and other exhibits, the three of us knocked off a couple of bottles of wine and talked about everything from west coast Florida and foreign aid to infectious diseases. Man, I was way out of my water and just listened to these guys.

Two months later, I got a call from Tufts University in Boston to attend a three day trauma training program at Fort Benning, Georgia afterwhich I was given paid time off and shipped in a military air transport to join a PIH DMAT responding to Hurricane Andrew. The area south of Miami looked like Hiroshima after the atom bomb drop. I spent the next two weeks giving hundreds of inoculations to displaced children in a huge, stifling Army tent, played lullabyes on a beat up old guitar to put them to sleep at night, and loved every minute of it. A few months later, I was sent to an Army Medic School in Houston specializing in battlefield expedient medicine under PIH sponsorship. This guy was incredibly connected.

For the next 20 years I was sent to further training and certifications, and called up to work on Red Cross and PIH DMATs in floods, earthquakes, and hurricanes in the States and the Caribbean. It was invaluable experience to my nursing career and an opportunity open to few nurses.

In 2010 I spent eight months in Haiti after the earthquake, stayed for the resultant cholera epidemic, and stayed further for the hurricane that hit that island the following autumn. Immediately after the earthquake, Farmer was made US Ambassador to Haiti without portfolio when both ex-presidents George Bush and Bill Clinton flew in to pump up relief worker morale. The President of Haiti had died of a heart attack and Haitian bureaucracy was holding up our supply drops from the US and French air craft carriers parked just off Port- au-Prince. They loosened the logjam and left Farmer in charge of the multinational effort to aid Haiti.

Today, PIH is all over the Caribbean and Africa. Farmer is in Rwanda organizing community health clinics, Ebola and AIDS clinics.

I would have never met Farmer if I hadn’t had the opportunity to sit next to him at that dinner and my life would be much poorer for it. Things like that don’t happen to regular mensches like me. It changed the vector my life took and introduced me to the best, most dedicated people I’ve ever known and worked with.

That’s the kind of thing an invitation to one of these events can do for people.

Sneki95's avatar

^ that sounds like getting to know a lot of important people. I suck at that.
I’ll have to ask some people around what could we do.
I’m not in touch with the institution itself, tnough. It’s the stuff I came up with on my own. Should I contact the institution first, or just get the sponsor and then connect the two of them? That seems kinda shady….

Espiritus_Corvus's avatar

I would read the Smithsonian page that I linked to in the above post. It gives a lot of clues how this is done. They also publish a monthly magazine highlighting their latest exhibits and future projects. It’s slick, formal and a first class operation. People don’t mind the expense because they know that their money is going to support this important national treasure. It’s a money maker.

I would bounce some fund raising ideas off the professors you know who are involved with the institution. Personal contact with people you already have relatinships with, no matter how remote. Always gold. If your ideas fire them up, they will contact you with the right people at the institution who are interested in fund raising ideas and action. Just go with the flow after that.

There are many interesting aspects to fund raising. You can remain in the background and manage a fund raising team of charismatic personality types by pumping them with ideas, giving them leads on who to contact, leading the way for them to do their work. You can contact other cultural institutions and see what they do. You can contact traditional dance and costume clubs and regional cultural preservation societies to see if they’d like to take part in your next festival. That would be great promotion for the hard work these groups do often as unpaid volunteers, people who are just interested in that aspect of their art and culture that they find interesting. Work with people on the common goal.

Choose historic days and anniversaries to hold these festivities. Give it all some gravitas. There is no denying that this work is extremely important. People are bonded by their commonalities and that bond feels good. Get kids and schools involved. Kids love these colorful days, just like you love your Christmas lights tradition in your town square you described a few months ago. It brings people together to eat and dance and learn about themselves and their history.

You are a very sweet, serious young lady, Sneki. A budding, knowledgeable, interested philologist. This is right up your alley. You might be surprised at how effective you might be to saving this institution. And that’s the goal. Meeting people and establishing contacts is just a necessary adjunct to this, but can be extremely helpful later on.

In the US, many of the people who raise funds come from wealthy families with business and government contacts. It’s not their wealth that is important, it is their contacts. They know people and their parents know people. Just an encouraging public comment from a departmental minister can bring in funds and it costs them nothing. If you know or know someone who knows one or two of these people—girlfriends you met while working together on school projects, for instance—contact, or ask to be contacted with them via email, phone, whatever, tell them what is going on and ask for their assistance in raising funds to save and preserve these Serbian treasures. Your professors may know some of these kids and their parents. Have that conversation with the professors who are interested in supporting this institution.

There is a thing going on in Europe right now that could be exploited, but it is very touchy and could go bad on you very quickly. But done right and honestly, it could bring in a fortune. National and ethnic sentiments are running very high these days due to the refugee problem and people in those countries most affected are fearful of their culture being rapidly changed and not passed on unadulterated to the future generation.

This is seen in Hungary, Germany, France, Scandinavia and especially Greece. I imagine the Balkans as well. It is natural for people from old cultures to feel threatened in this way during periods of stress and rapid change. People who otherwise usually don’t care about such things are now very interested in their history and culture. Supporting an institution that preserves history and culture is a way to soothe this stress. But it is important that the institution not promote arrogance, extreme nationalism and hatred for other cultures and resist people who might want to exploit those things.

You are there to show people their history and how the became who they are, not to take sides in political arguments. You are there to bring people together, even the new ones who need to know the history and culture of the people they now wish to live among. Done properly, without denigrating other cultures in any way, with an honest and open heart, and promoting the past and not the future, the nerve of your people can be struck and the money will flow in.

Everyone wants to be proud of who they are. But it must be pride that is promoted, not arrogance.

Espiritus_Corvus's avatar

One other thing. Celebrities are valuable allies. Zero in on popular Serbian actors, authors, artists and singers. They have influence over people and their interests. You don’t have to like their style, you are interested in their charisma. People in the arts are very likely to be willing to promote arts and culture, especially the culture of their birth—especially if it costs them nothing. Check out their sites, see if they are involved in similar projects. Log in their cantact info. Email them, or their publishers, or publicity people and tell them what you and the professors are trying to do. Enlist their help in promoting your institution. It also makes these artists look good. It’s good PR for them and good PR for you. You might even get one or two them to show up at one of your events.

Man, that would be gold.

All it costs you is an email or two. If you never hear from them, fine. They’re busy people. But if you get some bites, it would all be worth it.

snowberry's avatar

Wow. @Espiritus_Corvus has uncovered a gold mine for you!

Get going, and keep us updated @Sneki95!

Sneki95's avatar

Yup. I’ll go to the city tomorrow and talk with some others there, to see what happens.

Espiritus_Corvus's avatar

Then there is Grant Writing. A good grant writer is gold to any institution, and it’s not rocket science. When I was in research at a small lab, we would sometimes do research for non-profit medical orgs like PIH. In order to get money to do that research we needed grants beyond the money the non-profit was able to pay us.

Being low man on the totem pole, I became the grant writer. I talked to some grant writers, took a couple of on-line courses, pulled some books out of the library, got the latest book listing charitable orgs and foundations that funded medical research—like the Bill and Melinda Gates Foundation—and sent my proposals to them. This can be done at home, but you must work closely with the management of your institution. There were also night courses in grant writing given at the local college.

A good grant writer is invaluable to any institution and is a career in itself. It is also a background gig, no human contact outside of your institution required.

Books on Grant Writing
:
Grant Writing for Dummies Cheat Sheet

9 Tips for Grant Writing Effective Grant Proposals

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