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rebbel's avatar

Nike's new Tiger Woods ad: tasteful or tasteless?

Asked by rebbel (23447 points ) April 8th, 2010

The Masters started today, with Tiger Woods joining in after his absence for some months on the tour.
Nike airs a new commercial where-in Tiger’s passed away father speaks to him and asks him some question (”Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was, I want to find out what your feelings were, and… did you learn anything?”).
We see Tiger in a sad stance, in black and white filmed, ‘listening’ to his dad’s words.
How do you think about Nike and/or Tiger Woods’s use of his dead father for commercial goals?
Or are there other then commercial goals behind it?

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23 Answers

lloydbird's avatar

I think that his dad would be more than happy to help him. Even from beyond the grave.
It is just a continuation of what he did for him when he was alive.

anartist's avatar

I simply cannot figure out the point of this ad. Is Nike trying to clean up Tiger’s image by the use [with Tiger’s consent] of his dad’s “image from above”? Nike is not a public service. Nike is in for the bucks. I vote for tacky — NIKE: either ignore Tiger’s indiscretions or cut him loose. This is tacky and embarrassing for all.

marinelife's avatar

Earl Woods would have been all for using everything to get Tiger back on top, even his own words.

Also, it is a special circumstance. Tiger has regularly invoked his father’s name and words when talking about the situation.

Shuttle128's avatar

I’m more concerned that they’re using the publicity of Tiger’s problems to promote Nike products.

mollypop51797's avatar

Truthfully, I think it’s a little over dramatic for such a silly event. The only reason why this whole affair became public was because Tiger Woods was a good target for gossip. He was famous, he went to rehab, his banged up car was showed. I was never interested in this anyway, so I personally think that this ad is a little to deep for such a non-serious situation. I guess it’s sweet for his father’s sake, but I just don’t like this commercial personally because it’s just calling attention for Nike, and why not use the famous “rebel” Tiger Woods?

plethora's avatar

@anartist I agree with you. Incredibly tacky. In fact, more than that….it takes brass balls on the part of Nike. It’s so obviously a clean-up job. Nike will benefit by adding their heft to the clean-up, although I think all they did was call attention to the mess. They should stay out of it. it’s his personal life. Makes him appear rather insincere.

rahm_sahriv's avatar

I find Tiger Woods disgusting. It is one thing to break a vow and then try to work things out, we all mess up, but to try to say he has an addiction? BULLSHIT.

TLRobinson's avatar

I liked it, a lot.

Trillian's avatar

I’m too bored with the whole thing to bother.

jbfletcherfan's avatar

I think it’s kinda creepy.

plethora's avatar

@jbfletcherfan Good word for it. It is kinda creepy.

trailsillustrated's avatar

its the most retarded stupid thing I’ve ever seen

mrrich724's avatar

I’m ok with it. But it just seems too obvious to me. . . too much of a gimmick.

trailsillustrated's avatar

I like the jimmy kimmel version (don’t know how to link it) where his mum beats him in the head wiv a rolled up newspaper

filmfann's avatar

I don’t know how he agreed to it.
My parents, now both gone, are too special to me to demean like this.

jbfletcherfan's avatar

@filmfann Oh, man…you just said it all!!! 10 GA’s!

arij's avatar

i didn’t think i could care any less about Tiger and Nike…until now. That was horrible.

SeventhSense's avatar

I think he should just shut up about the whole thing and play golf. Enough already. Maybe he should hang an albatross around his neck for the next 100 golf games.~

faye's avatar

Hey, I asked this last night!!!

PacificToast's avatar

@anartist Correct, this ad has nothing to do with performance equipment. ahem Nike’s entire industry.

Buttonstc's avatar

Honestly, my first impression when I saw this weird commercial (?) was that they had either Fellini or David Lynch as a guest director or consultant.

It looks like an excerpt from an episode of “Twin Peaks”.

But at least those directors’ works had an artistic point of view. I have no idea what kind of point this mishmash is supposed to be getting across.

I just see it as an epic fail.

Entertainmentguruguy's avatar

This ad feels far too POLITICAL for my liking…Like something a politician would run while in the race for office. It feels over-dramatized and manipulative and definitely like it’s trying to “win my vote!” Stay out of POLITICS, Nike! Stick to what you’re good at…JUST DO IT!

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