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newth's avatar

What is a good book or books for small business marketing to read?

Asked by newth (46points) June 23rd, 2011

I would like to know what are some good books out there that focus on small business marketing for a beginner. Why did you feel they were good reading? These books can also cover advertising via the internet as well. Thanks :)

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3 Answers

funkdaddy's avatar

Guerilla Marketing is a good place to start.

It’s bite size pieces, numbered lists, and specific strategies are worth earmarking, but really it also creates an overall way of thinking that’s aimed specifically at small businesses.

I don’t agree with everything in there, but it’s hard to argue with the basic elements and it does a great job of illustrating them.

newth's avatar

I like that. Thank you for the recommendation. :)

brownbear95's avatar

Nickel and Dimed- it’s a great book about exploring the different business classes of America.

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