How would you market a healthier life style to Middle aged women?

That is a super broad target audience. The 25 year olds are just digging into their careers and adult hood and the 54 year olds are easing out of their careers and onto their laurels. Making a single pitch that would appeal to people in such different points in their lives would be difficult.

In my case, no amount of marketing ever works. Maybe if you paid me?

I would recommend to them that they have twice as much sex as they are having now. I would send this message through newspapers, magazines, and television commercials. And finally, I would expect this healthier lifestyle change to be eagerly adopted and endorsed by a majority of middle aged women due to the good exercise potential.

I’m thinking your “middle aged” range is a bit off. 25 is hardly middle aged.

You need to truly research your target market in order to sell to them. What is the typical (target market person) dealing with and what are the goals and dreams they are likely to have.

you also need to narrow the age group as suggested above.

Ask yourself WHY does this market need this product? You mention healthy lifestyle so I assume your target market is not taking care of themselves. WHY?

Is it because they are juggling career and family? Or are they double caretaking ?( kids and elderly parents).

This all matters when it comes to marketing.

Let us know more about you target market and a little more about the product type.

Yeah, like cak said the age range is weird. 25 is NOT middle aged, and the difference between the needs/wants of an average 25 year old woman and an average 54 year old woman are extremely different.

Dog had some good advice, aside from that.

Most image marketing hinges on desire for acceptance and fear of rejection. Keep those two ideas in mind when you watch commercials and you will soon see how these work.