General Question

PIXEL's avatar

Why are the cosmetics always at the front of stores likes The Bay, Sears, Macy's, and so on?

Asked by PIXEL (1228 points ) September 25th, 2008

I’ve always wondered.

Observing members: 0 Composing members: 0

6 Answers

jca's avatar

maybe because it’s a lot of shine, chrome, nice smells, staff standing around looking luxurious, whereas if there are racks of clothes, it looks ordinary and not welcoming. just a guess.

fireside's avatar

It’s pure marketing, once you get into the racks, you are not going to be interested in having someone come over and bother you.

Higher ticket items like cosmetics are something that sell more when a dedicated salesperson is on hand. Those walk by makeup demonstrations and scent displays sell a lot of product and they don’t want you to have your hands full because you will be less likely to stop.

PIXEL's avatar

Hmm I guess I should have thought about it a bit more. Thanks.

marinelife's avatar

It is because they inspire impulse buys. You don’t have to try them on. You are walking by and see something you can pick up quickly for yourself or a gift. It’s why jewelry is the same place often.

tinyfaery's avatar

What do you mean the front? Depending on which door you use, the make-up is different parts of the store.

glitterrrrfish's avatar

so you can apply their samples and look gorgeous while walking in :)

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