General Question

pallen123's avatar

What's a good name for a startup company resource center?

Asked by pallen123 (1511 points ) November 25th, 2009

I live in a depressed midwest town and a friend has leased a large office building near a major university and is leasing (at very low prices) desks and office space to entrepreneurs and startups. His idea is to create a quasi-incubator for early stage companies. I’m trying to help him think of good names. It would be awesome if we could come up with something somewhat clever that conveys the whole point of the place—that’s a place where people with good business ideas and a willingness to work hard to build a business can come, get some business support, collaborate, feel like they’re part of something bigger, a community, and launch their businesses. It could be a really safe name, like “Startup Resource Center”, but it would be nice to have it be more memorable. Also, since it’s a pretty risk-averse town, would be nice if the name was also sort of a kick in the pants to the stodgy old-way-of-thinking thinkers in town. On the other hand, we don’t want to sound overly ambitious, arrogant, or too obscure either. One idea was “Dark Horse Studios” but that seems maybe a bit too self effacing. The space is on a very high traffic corner, so the thought was to put the name big and bold on a sign, with a safer tagline, like “startup resource center” or something, and if the name lends itself to a clever icon, have a dimensional sign built. So for example, if the name was “Strikestone Studios” (which is lame) we could have a cartoony statue of a fist holding a hammer, striking a stone in half, lit up, sitting on top of the name. Another thought is we try not to be too clever (as in poking the status quo) and just give it a cool name, like a cool bar name, where entrepreneurs may want to gather for education, brownbags, hang out, etc. There’s a bar in Los Angeles called “My Father’s Office”. Maybe something like that. Any creative ideas Flutherites?

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34 Answers

sebastian_von_tulu's avatar

What about something simple like The Hive?

Adagio's avatar

I really like @sebastian_von_tulu suggestion. The Hive gets full marks from me, sufficiently obscure to be interesting but not obscure enough to be puzzling, way to go!

sebastian_von_tulu's avatar

@Adagio Thank you :D. I hope there’s more on the way, I love company name’s that have a little creativity about them.

pallen123's avatar

Cool. I dig The Hive too. Please keep em coming!

sebastian_von_tulu's avatar

(The) First Step?

As in the proverb, ’a thousand-mile journey begins with the first step’.

Although thinking about it, does it sound more like a pre-school?

sndfreQ's avatar

Get ‘er Dun

dpworkin's avatar


sndfreQ's avatar


sebastian_von_tulu's avatar

@pdworkin What about switching Star-Co with Res-Cen and making Rescen Star Co.?

@pallen123 You could expand on (The) First Step to include the cubed symbol ³ to symbolise the many beginnings in the Centre: First Step³ ?
Maybe I’m beginning to over-think it…

I quite like The Bloc.

pallen123's avatar

There was once (now defunct) an incubator in San Francisco called CampSix. Kinda cool. Named after one of the basecamp on the way to Everest I think.

MagsRags's avatar

Training Wheels

pallen123's avatar

Thanks all. @sebastian_von_tulu, great suggestions!

pallen123's avatar

Was thinking if it was actually a bar, could be called “liquid investments”

sebastian_von_tulu's avatar

Haha, I like that.

And thanks. :)

pallen123's avatar

These startups are often referred to as “seed stage” or “early stage” or “concept stage” if that helps.

pallen123's avatar

the seedery?

pallen123's avatar

the bakery: startup resource center

MagsRags's avatar

Seeds of Change. Or Seeds of Success

pallen123's avatar

@MagsRags seeds of change is kinda cool. might be a little too aspirational. almost sounds like a non-profit. the idea of a non-profit is like kryptonite to investors.

pallen123's avatar

Any of these strike a chord?

factory floor: startup resource center
plan b studios
sparkzone studios
strikezone studios
gearshift studios
strikestone studios—hammer splitting rock
groovery: startup hub
next step studios
bulldog studios
alien house: startup resource zone
idea square: startup resource center
idea factory
brightside studios
the corner: startup resource center
lab2company: startup resource center

pallen123's avatar

petri dish studios: startup resource center

Blondesjon's avatar


augustlan's avatar

So far, I like The Hive and Idea Factory the best. How about Go Studios?

Allie's avatar


Adagio's avatar

Picking up on your spark & lab ideas: how about SparkLab I still like The Hive best though

Zen_Again's avatar


75movies's avatar

Collective Ventures

75movies's avatar

Jigsaw Center

75movies's avatar

Weville as in we and ville.
or Ourtown. or Together Studios.
or something with Magnetic or Gravity in it to show how people are pulled to this particular place.

Adagio's avatar

@pallen123 So don’t be shy, tell us, what name did you finally decide on? You can’t ask a question like that and then just disappear :)

pallen123's avatar

sorry! thank you all for so so many great suggestions. i love many of them. ‘together ventures’ is cool. go, and hive are cool. they’re all great. i think my friend is struggling to find the ‘perfect’ name—when that doesn’t really exist.

Kayak8's avatar


Anon_Jihad's avatar

Well I’d not use studio, as studio seems to infer design to me. When naming a company that might get kicked around a bit, it’s a good idea to name it as vague as possible to make it more adaptable for different ideas that may hit you down the line. Something that can adapt with your ideas.

Like Eden Enterprises.

6rant6's avatar


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