General Question

directsynergy's avatar

Companies have branding guidelines where they don’t advertise their services on disposable material (i.e. napkins). What are ways to overcome their concerns?

Asked by directsynergy (16points) July 17th, 2017

To clarify the question, companies don’t like to advertise on disposables because they think it damages their corporate image. Ex: advertising on a napkin means the napkin will get dirty and thrown on the floor/garbage etc. and this will have a negative impact on their image. How can we overcome their concerns and convince them to advertise on disposables?

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13 Answers

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zenvelo's avatar

Show your customers pictures of these White House disposables.:

Tropical_Willie's avatar

What is your culture and nationally @directsynergy ?

I ask because I went to dinner at a pizza place with their logo on two different types of napkins.

stanleybmanly's avatar

My nephew sent me a roll of t p with Trump’s grinning face on each sheet.

stanleybmanly's avatar

It’s ridiculous. Can you imagine Coca Cola adds decorating 55 gallon drums of dioxin? Or a funeral home with a big Burger King billboard beneath the neon mortuary sign. I love it. Grey rock Federal Prisons with entire exterior walls covered with Six Flags or Great America roller coaster scenes. In the courtroom on the wall behind the judge there can be a 6 foot poster of a bottle of gator aid or box of tampax. Why aren’t there billboards for Holland America or Tums scattered among the tombstones in Arlington?

ragingloli's avatar

Everyday ends with a Tums Festival

directsynergy's avatar


I am American (born and raised in New York).

You are correct that restaurants will advertise on napkins. But my question actually pertains to companies not in the food service related industry. I likely was not clear in my initial question. Thanks for pointing this out.

So for example, lets say online service or technology companies they may not want to advertise their service on a napkin and distributed to their audience. But I’m just wondering if their concerns are valid or there is good reason behind it? How can we overcome their objections and concerns?

Appreciate the thoughts.

zenvelo's avatar

I attend an annual four day industry conference with sponsors from the most influential well known financial service firms in the US. And they actively compete to pay for napkins with their logos on them at cocktail receptions and for use with hors d’oeurves.

directsynergy's avatar


Thanks for the example provided. If you don’t mind me asking, what is the name of these conferences?

zenvelo's avatar

@directsynergy Look up Futures Industry Conference – FIA

villiam's avatar

To clear up the inquiry, organizations don’t prefer to publicize on disposables since they think it harms their corporate picture. Ex: promoting on a napkin implies the napkin will get messy and tossed on the floor/refuse and so on and this will negatively affect their picture. How might we defeat their worries and motivate them to promote on disposables?

zenvelo's avatar

@villiam We already answered your question. As we stated above, this is a false worry.

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