General Question

Facade's avatar

How much do you think airbrushing effects the sales of a product?

Asked by Facade (22902points) August 14th, 2009

This question is mainly aimed at magazines and the ads within them.
Would printing a cover or ad without airbrushing or slimming the model make the magazine sell better? Worse?
Would consumers complain? Praise?
Do you think the models themselves would have an opinion?

Reading about this little situation was my influence.

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15 Answers

The_Compassionate_Heretic's avatar

Magazine ads airbrush to make their products and models look more appealing than they actually are.

Many times, consumers buy into the illusion of a product more than the product itself. For consumers who are interested in image, then photoshop effects are very successful in promoting their product.

AstroChuck's avatar

Ask Hugh Hefner. I’m guessing he’d say yes.

Quagmire's avatar

Personally, I want the real thing. I don’t like anything “fake”. I’d rather have an imperfect model than a perfect model who was airbrushed to get that way.

drdoombot's avatar

Check out this gallery of models photographed without their makeup and make your own conclusions.

My opinion is that some look better, but most look worse. Beauty truly is artificial these days.

Facade's avatar

@drdoombot That’s an interesting article. I personally love facial lines. I think they’re extremely attractive.

@Quagmire I completely agree

Quagmire's avatar

@drdoombot, those women are gorgeous. But even those pics are Photoshopped, I’m sure. That’s why amateur porn is better then the “models”.

drdoombot's avatar

@Quagmire I don’t know how anyone can think Kristen McMenamy is remotely pretty. She’s looks like she’s been boxing all her life.

laureth's avatar

Airbrushing can lead to people expecting more than real people can deliver.

PerryDolia's avatar

The people who produce these magazines study this stuff all the time. They know what sells and what doesn’t. They put the stuff on the covers that sells. If you didn’t airbrush, sales would go down.

People write to magazines and say they want so see real people, not just airbrushed models, on magazine covers. But sales go down when you put a normal person on the cover, and sales go up when you put an airbrushed babe on the cover.

It may be fake, and it may be plastic, but it sells.

Quagmire's avatar

@drdoombot, you’re not looking at the right features I guess. She’s gorgeous.

Facade's avatar

@PerryDolia I thought that people would be very receptive to a natural-looking cover, resulting in higher sales?

gailcalled's avatar

It’s done to food, also. Lard becomes unmelting ice cream, and that shiny gloss on the turkey is often motor oil.

Facade's avatar

@gailcalled I really hope you’re kidding. I mean I know they do stuff like that for food photographs and stuff, but not the real stuff right?

Quagmire's avatar

You mean you’re not supposed to REALLY put the motor oil on the turkey?!! No wonder no one wants to come to my place for Thanksgiving!!

gailcalled's avatar

I omitted to mention that the food enhancement WAS for photoshoots. Marth Stewart’s own cakes (like mine) have uneven layers and have to be leveled by troweling on frosting.

Re: real food: read the ingredients in processed food (i.e. raman and Campbell’s soup) and weep.

The models all have symmetrical features, large eyes that are far apart, high foreheads, beautifully-shaped skulls and ideal proportions. The distance from nose to chin should be the same as nose to hairline.

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