General Question

mattbrowne's avatar

Amazon online shoppers: How many Amazon reviews do you read before making a decision to buy a book?

Asked by mattbrowne (31557points) May 1st, 2009

On average (rough value). It might also depend on the length of the reviews.

Observing members: 0 Composing members: 0

12 Answers

Les's avatar

None. I usually only buy a book on Amazon that I’m already interested in reading.

Pol_is_aware's avatar

I’ll read several reviews anyway, but I usually already have a certain book in mind, if I’m going to order online. I also always check the wikipedia article.

cwilbur's avatar

I don’t browse on Amazon. Amazon is for books I already know I want.

theartfuldodger's avatar

I will read a few reviews, but when I go to Amazon, I already know what books I want. Now, household items, I read all reviews. I do browse for household items. I don’t buy tech from amazon.

crisw's avatar

Depending on the book, I usually read most of them. I do a lot of “hmm, wonder if there is a book on X?” browsing on Amazon. If i don’t now a lot about the subject, I’ll often read all of the reviews.

J0E's avatar

I’ve never bought a book from Amazon, but when I buy other stuff I usually read every review, watch every video review on YouTube, and search for reviews on other sites.

EmpressPixie's avatar

I don’t browse on Amazon either. I only go there if I know I want the book.

jbfletcherfan's avatar

I agree with everyone else’s answers about not reading reviews. I buy from Amazon just books I know I want. The reviews mean nothing to me.

MissAusten's avatar

I usually read the reviews before ordering, even if it’s a book I already know I want to read. Sometimes I’ll change my mind though, if a lot of the reviews say the book isn’t as good as something else the author has written.

If I’m browing around for other things besides books, I always read the reviews. I pay close attention to the negative reviews in particular. One thing I like about Amazon is that they don’t edit the harsh reviews. I can be honest and know it won’t be censored. Several months ago I got an invitation to the Amazon Vine program, where they send me a couple of books a month. They’re free, but I have to review them before they send new ones. A couple have been really terrible, and I don’t think anyone should waste their money so I’m honest with my opinions. What I think is really funny is when the author to a book comments on the negative reviews!

Dorkgirl's avatar

I read some of the 5 star reviews and some of the 1 & 2 star reviews to get a feel for what people liked and did not like about a book (or any product). That gives me a spectrum to make a judgement. I’m usually curious about why people didn’t like something, which can often tell you more about the book or product than the “pro” reviews.

classyfied's avatar

Depends on the book. For fiction, I usually have my mind set on buying it so I don’t read the reviews. For nonfiction, I only care if it’s some sort of instructional book, such as language textbooks. Otherwise, like fiction, I have my mind set.

evelyns_pet_zebra's avatar

I go to Amazon to find stuff I know exists, and usually will read a few reviews. You didn’t ask, but when I go looking for computer goodies or small appliances and such, I look for reviews and make it a point to read twice as many bad ones as I do good ones. You can find out a lot about something by reading the reviews by disgruntled shoppers.

That’s how I found my Power Juicer Pro by Jack La Lanne. Nothing else measured up.

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