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BronxLens's avatar

Top 3 books on how to brand?

Asked by BronxLens (1539points) October 6th, 2010

I would like your suggestions for 3 books to read to get a crash course in ‘branding’ (just finished Brandsimple, which I found to be a great primer). This is part of a long term project to assist a service sector small business delineate their branding strategy (at this time there is no budget for a consulting firm to do it for them). Thank you.
PS If you have a website you recommend as per above, share it please.

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3 Answers

susanc's avatar

I just started a book called CRUSH IT! It was so exciting I gave it
to my neighbor the same day I bought it. It’s dynamite. Try that.

veritas's avatar

website; Marketing Doctor of America contains streaming video lectures and book on branding by Dr. John Tantillo. Good luck.

Bagardbilla's avatar

Read any books which teach you about “Taking pride in what you do”, “Doing the Right thing”, & finally, “Time & Patience”.
that’s the quickest and surefire way of building a ‘brand’ for your business!
Best of luck, and oh, don’t forget to listen to your customers….

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