Social Question

Jeruba's avatar

"Spontaneity trumps formality": now a loaded slogan?

Asked by Jeruba (51652points) March 1st, 2016

I’m a long-time customer of Bank of the West in California. The branch I visit has promotional posters displayed in the lobby. One of them says this:

“Spontaneity trumps formality in the West.”

It’s part of a series linking the popular historic idea of the American West with the customer-facing image of the bank.

I’m not sure when they put the poster up, but it’s been there for some time. Months. They might have displayed it just as part of an institutional series, with no special significance or political intent whatsoever.

But even if they didn’t put it up with politics in mind, they haven’t taken it down.

Can anyone in the U.S. read it now without a thought of a political meaning? Can any such use of the word “trump” be seen and heard innocently any more?

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9 Answers

ucme's avatar

Trump is a slang word for fart over here, quite ironic because he talks out of his arse also.

RedDeerGuy1's avatar

It’s interesting that a man with the name of Trump owns a casino. Like Made off Is a criminal.

canidmajor's avatar

Bridge nights all across America have been rendered interesting by the current political climate. Of course, the word “climate” is now loaded as well. <sigh>

The poster has probably been up long enough that they don’t consciously see it anymore. Maybe you could mention it to the branch manager? It really kind of seems to be an endorsement now.

Cruiser's avatar

Bank of the West is owned by BNP Paribas and the only thing I could find is this blurb about their Thought Leadership Group which it appears their investment philosophies are “spontaneous and fluid”. I was hoping to find a money connection from BNP and the Trump campaign which would make it obviously political but I couldn’t so IMO it remains apolitical and perhaps merely a coin incidence base on their think tanks philosophies.

Each year a number of white papers are published by the Thought Leadership group at BNP Paribas Investment Partners. These white papers articulate the views and research of teams from across our investment partners on issues that are shaping investment thinking.”

Trump after all like banks…he loves banks…he thinks banks are great, really, really great and maybe Bank of the West wants to hitch their wagon to his surging momentum.

janbb's avatar

Maybe they should change it to “Spontaneity Drumpfs Formality”?

Jak's avatar

@janbb HAHAHAHAHAHA! I love John Oliver.
When I saw this Q in my feed I thought that it was something to do with that semi evolved simian of the Drumpf lineage. (Can’t bring myself to be any nicer about him) It certainly could be spun to his purposes, and I can just see his mindless supporters citing that as a good reason for any vile thing to spew out of his mouth as a justification, as if….
I have to go to bed and can’t afford to wind myself up.

augustlan's avatar

They probably haven’t noticed because it’s been there for a while. Seems like an unwise slogan right about now.

JLeslie's avatar

At first glance I thought this was a “Trump” Q. Then I really read it and see it’s just about the use of the word trump. I use the word trump myself, and so this is an interesting question. You really need context to not have your mind go straight to Donald Trump when you see the word. I guess I do anyway. I don’t think the bank is making the connection, because for them it’s just a slogan that’s been around a long time. If I wrote a sentence with the word trump in it like, “law trumps religion,” a common one I write here regarding religion Q’s, I would not even be thinking about the Donald.

Meanwhile, I think that is a very odd slogan for a bank. It doesn’t really mean anything to me in terms of banking.

ibstubro's avatar

I’ve backed off the use of the word trump slightly, especially in written discourse, if only to keep juvenile minds from derailing whatever point I’m trying to make.

If I had used the word trump in advertising, I’d hold tight. The point of advertising is to draw attention and if people titter at the association with a controversial celebrity, it’s free attention. It’s not like The Donald just appeared on the national scene, or that he just started polarizing opinions.

Bush. Do you titter every time you say “Rose bush”? We’ve been inundated with Bush’s for 20-some odd years and I can still separate Bush from bush.

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