General Question

edibleoffice's avatar

Where do I get current general statistics on how many users get past homepages?

Asked by edibleoffice (1points) June 15th, 2009

While clearly this varies from site to site, Jacob Nielson had some 2003 studies of this. In the service of highlighting poor homepage design, I’d like to be able to say “The majority of users don’t get past the homepage of a website” (or something along these lines, if it is accurate), and to quote a reputable source (from 2008/09).

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4 Answers

PandoraBoxx's avatar

Did you look here?

cwilbur's avatar

The most compelling argument you can make is based on the statistics from your own site. Do you track your visitors?

jumpo7's avatar

I would agree with @cwilbur using such a generalized stat is going to be useless for your own site. I had a similar request made from a senior manager who wanted to know what the average of our industry was for something. While a bit more relevant it just does not take into account the differences that may be required by the business and unless they are prepared to change those things then that number is unrealistic. Get the stats from your own site and decide if there are things you can change to improve the “bounce” rate.

arachnodesign's avatar

Give Google Analytics a try. It’s very easy for beginners.

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