Social Question

etignotasanimum's avatar

What are your thoughts on this commerical [see details]?

Asked by etignotasanimum (3372 points ) July 18th, 2011

I was at the movie theater recently and commercials were played before the movie. They showed this one and several girls in the audience (including myself) started laughing somewhat nervously, while some of the males in the audience seemed rather uncomfortable. I realized afterwards that this ad bothers me for some reason, especially the whole “men have fought for it, even died for it” bit.

What say you, jellies? Am I being silly for not liking this commercial and finding it mildly insulting? What were your first thoughts after seeing this? Do you think this will work as an ad campaign?

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42 Answers

syz's avatar

It’s pretty tasteless. Makes me want to write to the company and say “My crotch doesn’t stink, thanks. I don’t need your shitty product.”.

RealEyesRealizeRealLies's avatar

Hail to the V? Sure, why not? Can you get Down with the D?

side note… that web site is the epitome of everything wrong in society. It forces us to watch a commercial, before watching the other commercial

etignotasanimum's avatar

@RealEyesRealizeRealLies Oh, did it? Sorry about that. It was the only place I could find the commercial, instead of attempting to explain it.

JilltheTooth's avatar

Oh, yeah, let’s make sure we all know where a woman’s true value lies! Maybe I’m just jealous, I don’t recall anybody ever being that publicly enthusiastic about my V.

josie's avatar

I’ve seen worse.
Commercials I mean.
But let’s face it.
Men have indeed fought and died for it.
What was the movie? That might be relevant.

etignotasanimum's avatar

I saw the commercial right before watching Harry Potter and the Deathly Hallows Part 2.

@JilltheTooth @RealEyesRealizeRealLies @syz I’m glad I’m not the only one who was put off by this ad. I take it you wouldn’t buy the product after seeing it, but can you think of anyone you know who would be?

Blackberry's avatar

@etignotasanimum I typed the title into youtube and found it.

I think the ad was trying to convey what they thought was already a tacit truth in society, when it really isn’t. So they made a mistake.

JilltheTooth's avatar

I wonder how long it will play? I imagine it was quite expensive to produce, I’d love to be a fly on the wall of those meetings now. Unless the powers that be at Summers Eve are that stupid they will quickly recognize that it’s not empowering women (which I think was the intent) but devaluing us. Big oops, there.

syz's avatar

@etignotasanimum I’ve never bought any of their products. Don’t plan to. (Funny how an ad for a product for women was clearly conceptualized by men.)

Cruiser's avatar

What I don’t get is I had to watch a commercial before I could see the commercial!! What’s up with that?

I suppose Viagra could take their lead and have a Salute to the P campaign.

Simone_De_Beauvoir's avatar

Oh we saw it, right before the HP finale – pretty stupid that’s for sure. And don’t even get me started on the fact that nobody needs to be using that advertised product to begin with.

etignotasanimum's avatar

I agree with you, @JilltheTooth. For the first seconds of it, I thought it was a preview for some sort of action movie. Boy, was I wrong. I suppose I can see how some of the lines are meant to be empowering, but in the end it just seems silly. It’s interesting to imagine how the general response toward this campaign will go.

SpatzieLover's avatar

As I tell my son: Ads are often selling you something you absolutely have no need for, by creating absolute lies that conjure ideas of your “need” for said product.

Considering the age of the audience for HP7, I suspect Summer’s Eve wants 13–18yr old girls to think they need a specific product to keep their “V” in order.

My vagina is perfectly clean without ever having used a Summer’s Eve product.

flutherother's avatar

I don’t like adverts and I try to avoid them as far as possible. Thank goodness for the BBC.

whitenoise's avatar

I actually think it is quite an interesting commercial. However, it is a bit too close to a nasty reality to make such a light hearted commercial about.

Many a psychologist will confirm that much of the male chauvinist elements in our societies that force women into a position lower than that of men, comes from our males’ strive to control the reproduction of ‘their’ females. (Women don’t need to fear raising another woman’s child. Men do and so their fear comes from a strong evolutionary drive.)

I live in the middle east and in this country women are less than second rank citizens.
As long as that is still commonplace in so many countries… As long as even in the US women still have to fight for their equality to men, a commercial like this strikes a little too close to home.

Especially since in real life this phenomena didn’t merely lead to men hurting other men, mostly women were the victim in man’s struggle for control over the female’s V.

pitty though, because I like the commercial for the way it was executed and I do see the humor in the thought. Better than the commercial that used to run in the seventies that urged women to take care of their ‘third armpit

Blackberry's avatar

Isn’t this commercial also kind of insulting? Implying that women aren’t smart enough to know how to shower or something lol? “No matter what you do, you will always smell!”.

Simone_De_Beauvoir's avatar

@Blackberry Most of these commercials make sure to make the woman feel inadequate the way she just is, naturally – otherwise, why would they buy the product if they didn’t feel there was something wrong with them?

tranquilsea's avatar

This is right up there with the Axe commercials. Guys really…you think that women will flock to you if you drench yourself in that crap?

Products like that are good way to give yourself an itch where you really don’t want an itch! lol

DominicX's avatar

Weird? I don’t know, I don’t really care that much. :\ It’s a little lame, but I don’t think it’s doing any serious damage. I wouldn’t blame you for finding it insulting, though.

marinelife's avatar

Tasteless, rude and offensive.

RealEyesRealizeRealLies's avatar

@etignotasanimum “I saw the commercial right before watching Harry Potter…”

Oh… so V for Mangina?

Adirondackwannabe's avatar

It’s not much dumber than most of the other crap on TV but it’s pretty lousy they’re targeting young girls. And did anyone else notice how limp the jousters pole was? Does that mean anything?

bob_'s avatar

It is so unbelievably stupid.

CWOTUS's avatar

I guess I don’t see the problem. It’s interestingly dramatic, has excellent production values, isn’t tasteless – is true – and captures one’s attention for the tag line that follows.

Simone_De_Beauvoir's avatar

@CWOTUS Well then you enjoy yourself with the Summer’s Eve douching product.

Scooby's avatar

I’ve always said women are sat on a fortune….. I guess someone agrees with me :-/

CWOTUS's avatar

I don’t think I’m the target demographic, @Simone_De_Beauvoir. I understand your confusion, I guess… since you seem to be confused about most things most of the time, and all.

And even though I’m not even familiar with the product line in general, “cleansing wash and wipes” doesn’t necessarily equate to “douche”, does it?

LuckyGuy's avatar

That as was not for adult women. It was targeted to teenage girls. It makes them feel like they can make boys do anything.

Hopefully it will backfire. Girls. Think about it. Do want a violent guy who will fight for you? You are only one punch away from him fighting with you.

syz's avatar

@CWOTUS We have differing ideas of what constitutes tasteless. In my opinion, it wasn’t graphic, but it was tasteless. To me, the message is “Women, your value is in your sex organs. And those organs are nasty, so you need to buy our product”. Just a cleaned up version of stupid sexist jokes about “fishy” smells, or whatever.

Simone_De_Beauvoir's avatar

@CWOTUS Aww, insults…cute. I am not confused, my answer was tongue-in-cheek, cyanoticwasp. As for what it is…yes, that’s douching.

Zaku's avatar

(I like how I had to watch an ad, in order to see the ad…)

It’s gross and awful and only mildly amusing. It makes me look back at former versions of American society, and wonder if we can restore some of the manners, good taste, and decency, without doing it repressively, or rather, what it will take to remove all the retarded ape shit from our current culture.

wilma's avatar

It was aimed at young girls, it was inappropriate for many of the viewers of Harry Potter.
It was insulting to women, it tells us that we need to douche and use perfumed wipes in order to be valued by men. (most of these products actually do more harm than good to women.)
The “V”??? What the heck??? The more I think about it the worse it makes me feel, I’m thinking an email to the C.B Fleet company and tell them what I think.

I just checked out their (Summer’s Eve) website, some good information there for young women. Too bad that it is all lost in insulting commercials and hard sales pitches.

wundayatta's avatar

So if I understand this correctly, this ad is saying “clean your vagina so that men will fight for it and even die for it?”

The further implication being that a “dirty” vagina won’t get you anywhere with the guys?

The only target audience I can imagine that would actually buy this is really stupid 12 year old girls. Or maybe a few teenage girls.

Obviously a lot of women don’t like the idea that their vaginas are dirty and need cleaning. It probably feels like an attack on women in general. I’m sure the people who created the ad think it’s a joke and that anyone who doesn’t get it has no sense of humor, an accusation often hurled at feminists.

I certainly see how the ad could be insulting—suggesting that the only thing of value to a woman is her vagina. However, is that what is suggested here? When we see an add for soap, does that imply that a woman is useless unless clean? What about an ad for foot powder? But feet and bodies are generally socially acceptable, even when dirty, whereas vaginas are not socially acceptable, clean or dirty.

I recognize that a lot of people out there think a body that has not been washed in the last 8 hours is a stinky, horrible thing, and a vagina that has not been shorn of it’s hair is icky and disgusting, but for the most part, I don’t think these are majority attitudes.

But we’re talking about feelings, and every person’s feelings are valid on this. I’m not trying to tell anyone they are wrong. Just trying to think it through.

Personally, I wasn’t offended by this ad any more than any other. Part of the problem for me is that I didn’t know what the product was supposed to do until I read this thread. And if I’ve got it wrong, boy is my face going to be red. Well, worse things have happened.

Anyway, my cluelessness pretty much dampened any impact the ad had. I was just left wondering how I got from a jousting match to a supermarket aisle. I don’t watch TV, except for sports, so I don’t see a lot of ads. I have to say that I’m not at all sure that I appreciate being invited to watch this one by a fellow jelly. Maybe as an academic exercise, but even so, there should be a warning for things like this—not safe for commercial phobes NSFCP.

syz's avatar

@wundayatta But soap and foot powder are not specific to any gender. A more accurate comparison would be a product that infers that it helps with smegma, or dick cheese, or something of that sort. One that also hints that men are stupid because they only think with the “little head” (more gender stereotyping).

Seaofclouds's avatar

Personally, I don’t think we have the need for any feminine product commercials, but that’s just me. They all annoy me and this one wasn’t really any different.

atomicmonkey's avatar

You mean no man will fight for/worship me if I don’t buy this product and put it on my vagina?! This is such an important message.

Two questions:

Where can I buy this miraculous product?
&
How do I go about growing a vagina?

wilma's avatar

@syz Loling the “dick cheese”!

aprilsimnel's avatar

I didn’t know companies still made such products!

Hypocrisy_Central's avatar

Wundy, where ya been? Haven’t seen you about in a bit.

Watching that did I get the same thing other people got? Surprisingly, no. I could see there the ad was going from the 1st frame. The behind the scene, tongue in cheek message is a de facto real message. Why is it the moment people hit puberty their thoughts go to having someone of the opposite sex like them? Because, it is a conduit to sex, as well as a few other emotions. That is why sex is used to sell just about 60% of everything else. You buy this drink you are sexy. This gum will make you more sexy if you use it. The list goes on. I don’t see it that much different than Just For Men, insinuating that you have no chance at a woman unless you remove most of your gray or all of it. Or that you are somehow less polished unless you use ACME hair removing cream so you have silky smooth legs while out jogging in your shorts. Lets not forget the shoe commercial that is suppose to firm your butt, because if you use it you don’t want people staring at your shoe when you are out and not what the shoe was suppose to create; junk in the trunk. Just another string of commercials, trying to hawk a product. If there was not a need for the product, why would the product exist. If humans didn’t have BO would we have all those commercials for deodorant?

whitenoise's avatar

@Hypocrisy_Central If there was not a need for the product, why would the product exist.

Needs, wants and demand are not the same and markets are driven by demand, definitely not by needs. If needs were more important, then 3 billion people would not be living of less than 2 US$ per day. It would certainly not be such a problem.

The whole thing about this commercial is that it aims to create demand where there is no need.

In 1970 a similar product in The Netherlands lead to a lot of protest. Its main theme was: “your p#ssy doesn’t stink, it’s this commercial!”

Adirondackwannabe's avatar

Yay. “Dick cheese”. You go willma

tranquilsea's avatar

@Hypocrisy_Central If there was not a need for the product, why would the product exist

Key cornerstone to any good marketing campaign is to create a perceived need that you, et viola, have a product for!

As any doctor and they’ll tell you that that area is pretty much self cleaning. No soaps or douches needed. In fact those products can cause problems.

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