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elbanditoroso's avatar

What's the goal behind this Burger King idea to make peace with McDonalds for one day only?

Asked by elbanditoroso (28884points) August 26th, 2015

Desperation ? Or a good idea?

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Apparently Burger King is suggesting a one day joint effort with McDonalds on “Peace Day” (September 21).

Seems pointless to me, and I cannot imagine how a half-mcDonalds-half BK burter would even taste. Eeyuch.

What’s your take on this? Is it a meaningful gesture towards peace and comity? Will it raise any money for the foundation? Is it desperation from a failing fast food chain?

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13 Answers

zenvelo's avatar

Good intentions, interesting idea by BK.

As to an actual McWhopper: two wrongs don’t make a right.

Lawn's avatar

I think it’s more of a marketing gimmick. Maybe 78 percent marketing, 22 percent good intentions.

They could have contacted McDonalds privately…

stanleybmanly's avatar

Slick idea? Great marketing idea. And the Canadians put McDonalds on the spot. Who’s going to to say “no” out loud to world peace? Personally on the rare occasions when I do grab chain junk food, it’s the King for the whopper, but Mc Donald’s has the better fries. So back in June when I pulled into the king to order a whopper, and the voice announced ”$5.45”, it occurred to me that fast food prices have entered the realm of “real” food money.

Dutchess_III's avatar

Well, I personally think BK has better tasting hamburgers. However, I only get to eat there maybe once every two years, since we don’t have one locally. Plus, I hate their commercials so sometimes I don’t eat there even when I have a chance.
I think the ploy is to see how much better a Big Mac would taste if they used BK burgers.

Also, it will increase revenue for both companies, at least temporarily.

Dutchess_III's avatar

Also, Burger King is hateful in their commercials. They trash McDonalds. Now they want to make “peace” in a one sided war that they started? BK is an asshole, anyway.

kritiper's avatar

To show that the burger BK sells is bigger than the one McD sells. Why? Because peoples eyes really are bigger than their stomachs.

Dutchess_III's avatar

I always order a Whopper Jr.

Buttonstc's avatar

I’m always a bit suspicious when I see the nebulous term “proceeds will be donated”.

It doesn’t say “all proceeds” or specify what percentage so they could get away with donating as little as 5% and call it “proceeds”.

Unless there were some independent third party involved to audit and assure that the charity actually received ALL proceeds (profits above operating costs) in payment for all the FREE publicity they receive, it’s just a scam, basically using Peace Day as a cover.

JLeslie's avatar

I like it. I don’t think I like Whoppers (I like McD’s better in general and when I was little my mother wouldn’t take us to BK, because they served Pepsi back then) I think the whopper has a bunch of stuff on it I don’t like. I really don’t know the BK menu well. I don’t know about the McWhopper?

It might boost sales for both restaurants.

johnpowell's avatar

You made us aware of it.. So mission accomplished. Now I want BK, luckily too drunk to drive.

zenvelo's avatar

McDonalds said No

Dutchess_III's avatar

HA HA HA HA! SHUT DOWN! Burger King has no class.

“Dear Burger King,

Inspiration for a good cause… great idea.

We love the intention but think our two brands could do something bigger to make a difference.

We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?

And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.

We’ll be in touch.

-Steve, McDonald’s CEO

P.S. A simple phone call will do next time.”

Buttonstc's avatar

But a simple phone call won’t generate all this free publicity :)

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